EP. 1474

07/26/23

Ed Catmull

Understand the human mind’s connection with story!

Unveiling Pixar's Mind Mastery with Founder Ed Catmull, Pt. 1, EP 1474

Ed Catmull is co-founder of Pixar Animation Studios and the former president of Pixar, Walt Disney Animation Studios, and Disneytoon Studios. For over twenty-five years, Pixar has dominated the world of animation, producing #1 box office hits that include iconic works such as Toy Story, Frozen, Cars, and The Incredibles. Pixar’s works have grossed more than $14 billion at the worldwide box office, and won twenty-three Academy Awards®, 10 Golden Globes Awards, and 11 Grammys, among countless other achievements.

 

This episode is PART ONE of a powerful two-part interview series with Pixar Founder, Ed Catmull. Lewis and Ed dive into the strategies Pixar implements to strategically stimulate different aspects of the human mind to evoke intended emotions, with a focus on character development as a pivotal element in fostering a deep connection between the audience’s minds and the story. 

 

For over twenty-five years, Pixar has dominated the world of animation, producing #1 box office hits that include iconic works such as Toy Story, Frozen, Cars, and The Incredibles. Pixar’s works have grossed more than $14 billion at the worldwide box office, and won twenty-three Academy Awards®, 10 Golden Globes Awards, and 11 Grammys, among countless other achievements.

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“The basic principal was, you make the assumption that everybody can be better. Not the same, but everybody can be better, and that is not a high risk proposition. It is worth doing.” @edcatmull
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And now let’s jump into episode 1474 of The School of Greatness!

Some Questions I Ask:

  • Can you explain how Pixar films tap into the human mind to create emotional connections with audiences?
  • Can you share any anecdotes or stories from your time at Pixar that exemplify the principles and ideas discussed in “Creativity, Inc.”?
  • How does Pixar use visual and auditory elements in its films to stimulate different aspects of the human mind and enhance the viewing experience?
  • Can you discuss the role of character development in Pixar films and how it contributes to the human mind’s connection with the story?
  • How does Pixar balance the use of humor, emotion, and suspense to create a captivating narrative that keeps audiences engaged throughout the film?

In this episode, you will learn:

  • Pixar’s insider techniques that tap into the human mind and create emotional connections with audiences.
  • The firsthand principles and ideas discussed in “Creativity, Inc.” that inspired a generation
  • How to strategically stimulate different aspects of the human mind in order to evoke an intended emotion
  • How character development plays a crucial role in Pixar films, and fosters a deep connection between the audience’s minds and the story
  • The magic formula revealing how Pixar masterfully balances humor, emotion, and suspense in their narratives, captivating audiences and maintaining engagement throughout the film.
  • Plus much more…

Show Notes:

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Ed Catmull

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