A revelation about focus transformed Alex Hormozi’s approach to business, leading to extraordinary growth from $40M to over $100M in earnings. In this profound conversation, the acquisition.com founder shares how ruthlessly eliminating distractions, investing in elite talent, and playing the long game with brand building became his framework for accelerated success. Through vulnerable stories about his early struggles with reputation and relationships, Alex reveals how systematically changing his behavior — not just his mindset — created lasting transformation. This episode is essential listening for entrepreneurs ready to make the difficult decisions required for exponential growth and anyone seeking to understand how small shifts in thinking can lead to massive results.
How To Invest In Yourself To Become A Self-Made Millionaire
"Winners think about what they can make happen, and losers think about what happened to them." @Alex Hormozi
And now let’s jump into episode 1723 of The School of Greatness!
Some Questions I Ask:
- “What has been that mindset shift for you that’s helped you go from where you were a couple of years ago when you sold your company around the 40 million mark to now over a hundred million in EBITDA?”
- “If you could go back to yourself before you started making money, what would be the mindset shift that you would have needed to have to go from more lack or scarcity into abundance?”
- “What would you say then, for those that don’t have money right now, is the frequency or the energy that money is attracted to?”
- “How has your relationship with money changed then over the last few years, since selling a company to then growing your companies?”
- “What are three brutal truths that young men need to hear in order to become more successful in life?”
In this episode, you will learn:
- Why true focus means saying no to good opportunities to pursue the single most important objective
- How elite talent can deliver 100x returns, making them worth significant investment despite the higher cost
- The critical importance of having a 70/30 ratio between brand building and direct response marketing
- A powerful framework for eliminating childhood “trauma” by focusing on behavioral change instead of processing the past
- The three brutal truths young men need to hear about success, including why deleting everything that doesn’t serve your goals is essential
- Plus much more…
Show Notes:
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