Joe Polish is the founder of Genius Networkยฎ and co-founder of the popular podcast ILoveMarketing.com. Joeโs marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients, ranging from large corporations to small family-owned businesses.
Joe has helped raise over $3 million for Virgin Unite, Sir Richard Bransonโs foundation. His current passion projects include JoeVolunteer.com, ArtistsForAddicts.com, and GeniusRecovery.com. Joeโs mission is to help change the global conversation surrounding addiction and addicts from one of judgment to one of compassion.
Joe makes the point that marketing is something you have to learn.
Itโs all about setting people up to be interested in what youโre offering so that you donโt have to rely on talking them into it.
Learn the importance of creating your story in order to market your business and your life on Episode 711.