I want you to think for a second about growth. When you’re trying to grow — whether you want to grow a relationship, a business, a social media presence, whatever it is — you probably set goals, right? You figure out where you want to be, and then you set small, incremental goals.
So say you really want to grow your business. You decide you want to make $30,000 by the end of the year. So you ask yourself what you need to do to earn that money, you make a few changes, you earn the money, and then you do it all again next year.
But what if you dreamed bigger?
What if you decided to make $300,000 instead of $30,000 this year? What if you set goals that seemed impossible? What if you allowed yourself to reach such big dreams?
My guest today is an expert on that kind of enormous growth. That’s right — Grant Cardone is back!
This time out, my friend Grant is definitely bringing back the wisdom. We talk a lot about how you can develop a bigger money mindset. We also get into some ways Grant creates a culture of success to achieve those big growth goals. And finally, we go deep — Grant shares why he stands out as an entrepreneur and the most important lesson he learned from his mom.
This episode is a game-changer, guys. I’m so glad to have Grant Cardone back in the studio! It’s always great to sit down and talk with him. Trust me; I know you’re not going to want to miss this. Let’s go!
Who Is Grant Cardone?
Grant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Seriously, this guy knows how to maximize growth and success.
Grant Cardone’s investments are pretty massive. He founded and manages a real estate investment firm, Cardone Capital, with $1 billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups, and governments on business expansion. In his career, Grant Cardone has worked with Google, Sprint, Aflac, Toyota, GM, and Ford, just to name a few.
No big deal.
Grant Cardone’s books are another huge part of his career. He’s a multiple-time bestselling author of books like The 10X Rule, where he reveals his best advice for taking “massive action” and achieving your biggest business dreams!
But Grant Cardone’s “10X Rule” has grown much bigger than the book — it’s a whole movement. Grant Cardone founded The 10X Movement because he wants to teach you to 10X your business, 10X your income, and 10X your life. He believes we’re all underestimating ourselves, but if we can learn to think bigger, we’ll achieve success we could never anticipate.
Grant Cardone also founded The 10X Growth Conference. In 2019, he hosted the conference at Miami Marlins Park in Miami, Florida, with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Forbes voted The 10X Growth Conference the #1 conference for marketing, and Grant is just getting started. He’s gearing up for the conference in 2021, and you can go ahead and reserve your seat!
But The 10X Movement isn’t Grant’s only focus. He’s also been in the real estate investing world for 35 years, and he’s the founder and CEO of Cardone Capital, where he has over $1.7 billion in managed assets. That’s a lot of money!
Sound like something you want to get in on? Well, Grant has a place for you too. He’s the founder of the online Cardone University, which boasts over 800 video courses and allows entrepreneurs to learn from his experience and expertise.
Grant Cardone is a major player in the business world. With decades of experience, he’s built an impressive base of knowledge and business sense, and he wants to help you maximize your growth and success. We get into a lot of great stuff in our conversation, so let’s dive in!
Two Words: Think Bigger
Grant Cardone may be a massively successful businessman now, but he wasn’t always that way. He definitely understands what it’s like to live paycheck-to-paycheck.
“I remember doing seminars when I was 29 years old, and I wouldn’t rent a lavalier mic because it was $80. I would talk to 300 people for eight hours [and] there was no microphone. … I was scared of the $80. I didn’t have any money … “ – Grant Cardone
Does that sound familiar? Have you ever been afraid to spend money or invest in yourself because of the cost? Is there a dollar amount that just feels like too much money to spend?
Here’s the thing though: that’s not a good money mindset. Scarcity is never the key. By thinking too small, we can actually hurt our growth. When we hold on to so much fear about money, we don’t tend to invest it wisely. We hold back, and we get stuck in a pattern of saving and budgeting and never growing.
“… The go-to formula is: ‘you don’t need to be great; you should just love yourself the way you are.’ … [But] trying not to be great hurt me a lot. Trying not to do big things was damaging to me.” – Grant Cardone
Grant Cardone thinks we can think bigger.
And not just a little bit bigger — a lot bigger. Remember the example I used earlier? Instead of trying to grow by $30,000, aim to grow by $300,000.
When you have massive dreams like that, you begin to reconsider what’s possible. You break out of that negative mentality and enter into a new mindset of financial abundance.
“So, the trick is to create a plan to go from 30 to 300, not 100, because … people are trying to edge into [bigger plans]. But what they should do is plan to go from 30 to 300 because … immediately it unlocks you from this budget … mentality that traps you …” – Grant Cardone
What are your goals? How much money do you really want to make this year? Take that number and multiply it by ten. Now, how can you make that much? Start creating a plan to grow that big, and you’ll invest with boldness instead of fear.
Secrets for a Culture of Success
Grant shared some fantastic ways you can create a culture of success in yourself and in other people. The truth is, you can determine what qualities you have based on what you see in others.
Here’s what he said when I asked Grant how we can know we’re meant for greatness:
“Because I can hear it, I can feel it. I see it … in other people … How could I recognize that if it’s not in me? The same thing for, like, criticism of other people. Like, when I see [something] I don’t like in somebody, I know immediately there’s no way for me to see that in him if it’s not in me.” – Grant Cardone
Think about your role models. And these don’t have to be celebrities — think about people you admire or who have succeeded where you want to grow. What qualities do they have? What makes them great? If you can recognize those positive qualities, you have those qualities yourself.
Once you acknowledge your own greatness, you’re ready to start creating a culture of success around you. This is when budgeting is important — but I don’t mean budgeting your money.
“People should have budgets. … People need to have budgets for all kinds of crazy shit. … What if the internet goes down tomorrow? Your business is screwed. … I know a guy who owns $20 million of Apple stock, got his house paid for, probably worth 30 million bucks — if the internet crashed today … in five days, he’s busted.” – Grant Cardone
It is so important to plan for all the crazy things that could go wrong. Make sure you’re budgeting accordingly! As much as you can, anticipate obstacles you might face, and do what you can to prepare yourself financially.
And don’t forget — the people you work with can make or break your business endeavor. Make sure you’re working with people who are dependable.
“I hate being dependent upon broken people. I want partnerships where I feel good — like I got some really good people around me. … We look for compliance and willingness before intelligence. I never look for potential.” – Grant Cardone
Whether you’re looking for collaborators, investors, or employees, find people you feel good about working with. Not all brilliant superstars are going to be the best thing for your team, and not everyone who has potential is actually going to fulfill that potential. Find people who understand your vision and partner with them to make your dreams a reality.
Listen to Positivity
Recently, Grant’s mother passed away. It was a hard time for his family, and it was particularly emotional for Grant because he was actually there with his mother when she died. I asked Grant about the lessons his mother taught him, and he had some important things to say.
“She was a very negative person … I have a lot of that. No one should confuse me with a motivational person because I’m not a positive person. … I understand that people die. … I understand that life is hard and that there’s evil. I know there’s evil. … So, I had to learn how not to listen to that [negativity].” – Grant Cardone
What Grant learned from his mother is true — there is evil in the world, and bad things happen. But you can’t let those things defeat you. You can’t get caught up in fear and frustration and negativity if you’re going to be successful. If you’re going to go after your biggest dreams, you have to listen to positive thoughts and have faith in yourself.
You also have to be more greedy. Growing up, Grant saw his mother give up her own dreams to raise her five children. When her husband passed away suddenly, she let go of her own dreams for her future and focused only on managing the house. Unfortunately, the rest of her life got away from her.
“… you also [have] a responsibility to yourself. If I can’t take care of me, how can I take care of somebody else? And this has always been my battle cry. Like, I have to take care of me, and how can I help anyone if I’m fucking broken?” – Grant Cardone
Take care of yourselves, guys. Go after your biggest dreams. Make sure you’re listening to positivity and pursuing your own goals. When you’re happy, healthy, and successful, you’re in a better position to give help to others, but you can’t do that if you need help yourself!
Why You Should Listen to this Grant Cardone Podcast Episode Right Now…
What are your dreams?
What goals have you set in your life? Are you an entrepreneur? Do you want to grow your business? Do you want to get married? How can you level up your relationship?
No matter what you’re working toward, I guarantee you, Grant Cardones’ advice will help you WIN! It’s all about developing a strong mindset and taking care of yourself first. When you develop confidence, you can invest boldly and create massive success in your life!
You just have to think bigger.
If you want to connect with Grant, there are a lot of ways you can do that! He’s on Facebook, Twitter, and Instagram. You can also check out his website here. And don’t forget to register for The 10X Growth Conference in 2021! It’s going to be in Las Vegas next year, and it’s going to be awesome! You’re not going to want to miss it!
Still want more? Check out Grant’s previous appearances right here on episodes #7 and #497 of The School of Greatness.
I’m so excited to share this episode with you guys! Grant Cardone is a huge player in the business world, and he lives by what he preaches. He persists toward success, and he wants to teach you to do the same. If you’re ready to learn how to think bigger and grow your business beyond your wildest dreams, check out Episode 802 with Grant Cardone to find out how!
To Greatness,
Some Questions I Ask:
- What switched in your mind to go from making 30 thousand to 300 thousand? (14:00 )
- When did you start to think bigger? (16:00)
- What advice would you have for women about following their dreams? (32:30)
- What do you think your superpower is? (38:00)
- Where would you be without having your married partner? (49:00)
- How do you build from a small team to a large team with a culture of success? (1:17:00)
In this episode, you will learn:
- How thinking small can have lasting problems (16:00 )
- About Grant’s mother’s passing (24:00)
- Why people only have half the formula right (52:00)
- The three things Grant thinks are important in a relationship (1:04:00)
- How to deal with haters (1:08:00)
- Plus much more…
Connect with:
Grant Cardone
